With the rise of the internet, there has been a rise in articles for digital marketing, content marketing and others. Unfortunately, however, much of this content goes unread. According to the Content Marketing Institute, 81 per cent of a group of professionals say it is “too long, poorly organised, unclear, filled with jargon, and imprecise.” In addition, much of it is simply poorly written. Articles were once written exclusively by journalists, but now with every brand, company, and website desiring to be at the top, article writing and article writers have a lot more to contend with.
The internet has come a long way since its invention in the 1960s. The first 30 years were spent by every company and person getting a presence on it. The following 30 years were spent filling it up with content giving search engines such as Google a prominent place in indexing all this content. The next era is about finding a way to get your content seen by someone somewhere in this maze. It is a task by itself as now every piece of content competes with thousands of others.
In this article, we answer a few questions regarding article writers as below:
- What is an article writer?
- What is the difference between content writers and article writers?
- Do article writers write blog posts?
- Why hire article writers?
- What are the benefits of buying articles?
- Is article writing a good job?
What is an article writer?
An article writer is someone who writes content based on the customer’s needs and objectives. Given a topic, the article writer writes a well-researched, well-structured, and professional article. An article writer writes for magazines, newspapers, blogs and others. Article writers have traditionally come from three broad categories; they are journalism, copywriting and storytelling. The modern article writer, however, needs to be much more than that. The modern article writer needs to understand and write for the internet.
Journalism
Here, the writer adheres to a professional journalism body’s code of ethics and is more objective and fact-based in the written content. The emphasis on writing for marketing is minimal, if any.
Copywriting
On the other hand, a copywriter understands the marketing world very well but is less focused on fact-checking and being objective.
Storytelling
A storyteller plots stories as a screenwriter, playwriter or novelist. Here the focus is on making up an exciting plot to keep the reader engaged.
The internet era needs a new category of writing that we term SEO writing.
SEO writing
The modern article writer needs to blend journalism, copywriting, understanding the internet, search engines, and how they rank content. It is very rare to find all this in one person. Article writing companies may offer the required quality if they have a team of professionals with skills in different areas required, such as English writing, technology and SEO. Again, the internet is full of companies offering article writing and content writing services. Do your due diligence before engaging with them.
What is the difference between content writers and article writers?
There are a few differences between content writers and article writers, they are:
- Content writers cover one or more topics or subject matters, whereas article writers usually write a focussed article on one topic.
- Article writers write for a target audience. Therefore, they research content and write in a way that their audience understands. Content writers write more generically so that a vast audience reads their material.
- Content writers produce product reviews, press releases, user guides, whereas article writers write shorter form content on a specific topic.
Do article writers write blog posts?
Yes, articles lend themselves to the internet well. For example, blog posts or blog articles are commonly written by article writers. Therefore, they are also called blog writers.
Why hire article writers?
Typically you will want to hire article writers when you want content for your website, blog or guest posts on other websites. However, article writing can be time-consuming and stressful. Therefore to ensure good content for you or your company, article writing is best left to the professionals. Check out our article on hiring blog writers; the same holds for hiring article writers. There is a new breed of article writers entering the market, such as blogwriting.co, where you can browse and buy a whole range of pre-written articles on various topics written by professionals.
What are the benefits of buying articles?
Hiring article writers is fraught with problems no different than, as explained in our blog article on hiring blog writers. Do your due diligence and buy articles from a company well versed in this area. There are many benefits of buying articles to add to your website, blog or other digital assets; some are listed below.
Quality content
According to the Content Marketing Institute, quality wins! But, what is the quality of content? Content Marketing World presenters were asked this question and agreed on a simple answer put forth by Doug Kessler, co-founder of Velocity: “Quality content resonates with its audience. If it doesn’t do that, it may be smart or beautiful or funny, but it ain’t quality.”
Google does this by answering questions people ask. It is the most straightforward and easy way to create quality content. Answer questions people ask. This article is a good example of article writing for the internet. It is structured into answering a few simple questions that people are popularly searching on the internet.
Increase in credibility
Buying from a source where article writers have an understanding of how keywords are to be used, not so less that your content is not found, not too much that it damages your brand name.
Working with a professional company will increase your company’s credibility. Buy content from a source where the article writers are skilled in grammar and spelling, able to produce content without any typos that could potentially damage your company’s name. A good company must project a good image. Therefore it is best to leave article writing, blog posts, guest posts and other article content to a professional source. Buying pre-written articles or also called ready-made articles from a reputed source, will ensure quality content.
Fresh perspective
A blog post with the same boring content will not attract readers. Get fresh content if you want your website, blog or other digital assets to draw in readers. Research the latest trends and topics in your domain. Investigate content writing services and check if you can get readily available articles from a professional source.
Constant and engaging content
Content marketing requires constant publishing of content that drives traffic to your website.
Content needs to be written and published regularly to raise the brand name. However, you may not have the time to learn about content writing and search engine optimisation (SEO) algorithms. SEO writing is a skill all article writers may not be familiar with; it is best left to the professionals. Research and buy from a source that is knowledgeable in this area.
Better results
Getting content from professional sources will make your company appear that much more professional. In addition, these articles will convert words into sales for your company.
Social media is another tool that can drive traffic to your website. Source great content, and publish it on all your digital assets, including on social media. Professional writing will bring fame and credibility to your company.
Is article writing a good job?
In the modern world, article writing has become a necessity. Digital marketing requires content that drives visitors and customers. Every industry, be it music or healthcare, needs article writers. The need for article writers creates an opportunity for those willing to venture into article writing. It is a profitable career, and the demand for professionally skilled article writers keeps growing.
Companies and brands are in search of quality content optimised for the internet that can reach many. The online business requires content that can deliver the message, make long-term clients, and have an engaging and informative impact on the readers.
However, not everyone is good at content creation. To become an article writer, one must express their thoughts and ideas using strong vocabulary. In addition, you must partner with someone with a technical background in understanding the way the internet operates to create content that is SEO friendly and attracts readers.
In conclusion, article writing is here to stay. However, traditional article writers will find it challenging to get their content visible on the internet as the internet playing field has progressed and new rules apply. One needs a team of skilled people to create quality content!
