The internet has been a significant milestone in history since its invention in the 1960s. It has become the backbone of modern-day life in a short time. The content on the internet draws people to it and, in turn, makes people put more content on it. Google’s search engine delivers excellent results to user searches on this internet. Google dominates the search engine market with a 92.47 per cent market share. Content on the internet has been rapidly growing. Currently, it stands at 79 zettabytes and has been increasing along an exponential curve.
Getting noticed in this maze of content is difficult. As a result, online businesses have a hard time getting noticed. This article focuses on a particular type of writing, SEO ( Search Engine Optimisation) content writing. SEO writing enables one to traverse this maze, specifically answering the questions,
- What is SEO?
- Who is an SEO writer?
- What is so special about SEO writing?
- Are keywords still essential for SEO writing?
- What is an SEO content writing service?
- What is SEO article writing?
- How do you write SEO text?
- Where can I post articles for SEO?
What is SEO?
SEO stands for search engine optimisation. In short, a way to optimise content so that search engines find this content. Search engine optimisation is a complicated discipline and ever-evolving. Search engines keep changing their algorithms to suit user needs. Google provides a starter guide to their search engine. It is simply a starter guide; SEO is a vast area. One does not find it taught at many universities. Since it is rapidly evolving, it is a challenge to keep pace with it.
Who is an SEO Writer?
An SEO writer is a person who understands what to feed the search engine. The SEO writer knows the complexities behind a piece of content so that it can appear in user searches. That is the most straightforward explanation of an SEO Writer. Suffice to say here, being a writer is poles apart from being an SEO writer. A writer’s background could be journalism, literature or others. An SEO writer additionally requires some knowledge of computer science or information technology.
What is so special about SEO writing?
The magic of SEO writing is when an SEO writer can get content to rank, for example, on page 1 of search results. As described above, getting this accomplished requires,
- technical knowledge such as computer science coupled with
- a traditional background such as journalism to write engaging and relevant content.
It is very rare to find a combination of the two in one person. Blogwriting.co has people skilled in computer science and traditional writing domains, giving it an edge in SEO content writing.
Are keywords still relevant for SEO writing?
It is essential to understand how SEO has evolved over the years. At one point, it was all about cramming in as many keywords as possible and buying links from link builder companies; this no longer works. DeMers from Search Engine Land says, “gimmicky content-based tactics” are no longer favoured. Previously simply stuffing keywords was thought OK. Now, such a practice will penalise the website in search rankings.
Google now attributes more importance to the meaning of content instead. It no longer simply matches keywords and counts links. Keywords still work but must pass the semantic analysis test. Google attempts to understand meaning rather than match keywords. As a result, keyword-centric optimisation doesn’t work the same way as before. But, keyword research is still relevant. It can help guide your strategic focus and provide you with ranking opportunities.
Another significant change has been the value attributed to new content, freshness part of the algorithm. New content you post on the site coupled with the frequency of posting such new content is of focus here. Of course, the more often you post new content, this new content tells the search engines, “Hey, look at me, something new here”—the detection of fresh, unique content leads to this content being indexed by search engines. Of course, this then leads to greater rewards in search rankings.
What is an SEO content writing service?
Such a service provides written content that is search engine optimised. A quick search on the internet will reveal many companies providing such services. It is advisable to do your due diligence in checking them out. SEO has been around for about 20+ years. In that time, search engine algorithms have significantly and constantly changed. It is relatively easy to find writers from traditional backgrounds such as journalism, media, or others. Such writers may do a great job writing content that users never see!
So, be aware that many content writing services may brand themselves as SEO content writing services. But unless they have an engineer among them, it won’t be easy to understand how their content has managed to rank with search engines, if at all. Ask for proof.
What is SEO article writing?
SEO article writing is akin to adding a layer on top and bottom of traditional article writing.
SEO article writing starts with
- finding trending topics,
- finding what people are popularly searching for on the internet using tools such as Google Trends or others,
- finally, choosing a specific topic; is the first layer of SEO writing.
The second layer of writing is,
- researching the topic,
- gathering insights,
- forming your opinion, and,
- finally sitting down and writing the content.
The third layer of writing is,
- to structure and format the title, headings, paragraphs, and meta tags.
- These must also include the required keywords.
Our blog article, “understanding the world of blog writing”, provides tips on how to write the perfect blog post or blog article. Also read our article, “how to increase traffic to your site”, with engaging and updated quality content and keywords.
How do you write SEO text?
Content marketing requires excellent SEO content. The modern SEO strategy regards quality over quantity. Writing SEO text needs the person to have the technical knowledge to architect the website or blog for SEO. It is a lot more complicated than an average writers domain of expertise. Additionally, search engine algorithms keep evolving. Keeping up with this evolution is no small task. Given below are some of the easy-to-understand SEO best practices.
Topic Clustering
A modern SEO technique is to cluster many small sub-topic content pieces around the main topic content piece for the website or blog. The main content is the pillar, and the small pieces form the cluster. So as to rank with search engines, it is recommended that you create a multitude of content pieces. Typically, creating blog posts or blog articles for the pillar and all clusters.
Quality content
Modern SEO searches for meaning rather than keywords. Thus, strategise your content to answer the questions your audience seeks. That is the primary and most important point of SEO content writing.
Meta description
Meta descriptions are summaries of your content shown beneath your title. It must explain what your article is about and include target keywords.
Keywords
When using keywords, keep in mind that content must not be stuffed with them. Using keywords for shallow content will only damage your brand. So, it is best to use one keyword per blog or article.
Content structure
Changing the layout of your content is a step forward to making your content SEO-friendly and reader-friendly. Breaking your content into smaller paragraphs will encourage the reader to continue reading. Use appropriate HTML headings as headlines to make content easier to read.
Linking to websites
Always link to high-quality websites. Linking to low-quality sites will only damage your brand. Linking your content to other high-quality websites will drive traffic to yours. It will increase your website’s credibility.
Social media
Social media is the most powerful means of increasing your visitors and promoting your content. By sharing your content, you can reach new audiences. Create social share buttons; this, in turn, is beneficial for digital marketing.
SEO updates
As search engine algorithms constantly change, always check on SEO updates to create content that will be SEO-friendly.
If all this is too much to deal with, you can browse and buy professionally written SEO optimised ready-made articles on various topics. For example, Blogwriting.co offers articles written by a professional team that includes SEO content writers.
Where can I post articles for SEO?
There is no specific outlet when it comes to publishing articles. SEO content will ultimately drive traffic to your digital asset, a website or blog. The first place you can post articles for your company is the company blog. Additionally, recommend publishing your content on other websites to uplift the brand. Given below are a few websites to publish SEO content.
LinkedIn.com
Business professionals primarily use it. Being professional in nature discourages publishing meaningless content. Content here is generally of good quality and can attract more customers. Once traffic is generated on LinkedIn, backlinks in the content can transfer the visitor to the company website or blog.
Medium.com
Medium is another website where people of different backgrounds can write and publish their works. Again, backlinks in content can help drive traffic to your website or blog.
Guest posting
Guest posting refers to posting your article on someone else’s website. By doing so, you could gain more brand awareness and more customers. Recommend you post your SEO content on sites relevant to your industry.
In conclusion, a significant amount of content exists on the internet and is created every day. For example, according to the search engine journal, more than 70 million blog posts are published monthly. SEO writing is here to stay, and understandably will get more complex by the day!
