SEO content writing is different from content writing; let’s get that out first!
Most marketers find that SEO and an optimised website help them achieve their marketing goals, with 75% stating their SEO tactics are extremely or very effective at helping them achieve their marketing goals (State of Marketing Report, 2021). The chart below shows how they measure success. On closer inspection of this chart, you will notice that content plays a significant role.
(Source: State of Marketing Report, 2021)
Keywords in content help search rankings on the internet. Organic search traffic is high with such keywords. Time spent on page is increased when the content is interesting. These top three items on the chart are all related to having great content on site.
SEO-optimised content marketing strategies help your business generate more organic traffic, showcase your brand image, grow your online audience and prove your business’ value to your customers.
Every business must clearly understand the role of SEO and its potential to succeed in achieving marketing goals. This article answers often-asked questions related to SEO, as below:
- Does writing blogs improve SEO?
- Do content writers need to know SEO?
- How do I start SEO content writing?
- How do I write my first SEO article?
- What is an SEO article writing service?
- Why use SEO writing services?
- Where can I buy articles for my blog?
Does writing blogs improve SEO?
Yes, of course, if they are written in such a way that they contribute towards SEO. If blog posts are to be SEO-friendly, they must have a clear understanding of your customer’s search intent. By clearly understanding your customer’s intent, you can write content in the most natural way that satisfies that intent. Great blog articles will be read and read and read again. Blog articles written simply and engagingly will perform better.
Publishing a blog article now and then will not go very far. Therefore, your digital marketing strategy must include a content strategy that details a series of blog articles and posts towards improving SEO.
Build a strong foundation in developing content for your target customers to achieve sales and grow your customer base. To do this, publish fresh blog posts regularly, answer your customer queries and grow your reputation for being a good, reliable, trustworthy and up-to-date company.
Do content writers need to know SEO?
Yes, but not like you would for typical content creation. For SEO content writing to work well, it must do three things – it has to be: 1) original, 2) grammatically correct, and 3) include words that are popularly searched for on the internet. All three are critical for a successful content marketing strategy.
SEO content writing is not about just jamming words into your blog. Keyword stuffing will not get you anywhere. Instead, SEO writing is about mapping your content marketing strategy and your SEO goals and objectives before writing a single blog post.
The content writer needs to have a clear understanding of search engine optimisation guidelines, search engine algorithms and search engine behaviour before applying their SEO knowledge. Once clear on the searcher’s search intent and search engine psychology, the SEO content writer needs to create a clear direction that will draw the reader’s attention to your content.
Finally, the content writer must clearly understand how the searcher will behave and react to the content created for them. Once your content writer understands how the searcher will behave, your content writing for SEO will be more likely to rank in search engines, thus amplifying your search engine rankings and search engine profits.
It helps if your content creation also has a social media strategy. If not, your content marketing efforts won’t be nearly as effective as your competition.
How do I start SEO content writing?
Read our starter guide on SEO content writing. There is no clear-cut method to start SEO content writing. As technology changes regularly, this too changes. We recommend the following steps to start SEO content writing:
- Identify trending topics in your business.
- Target keyword research. Answer a sample set of questions below to get started on this.
- What are your customer’s search queries?
- What do your competitors have to say?
- What questions do your customers have?
- How can they be addressed?
- From the above, you will get an understanding of the keywords. Then, choose some you would like to rank in search engines from this set of keywords.
- Create a content planner around the main keyword/s you choose. For SEO purposes, you may need to write several articles to rank for those keywords.
- Create a content calendar to publish new blog articles and posts and build up your site content for SEO purposes. Choose the frequency and structure of your blog posts.
- Create a more advanced schedule to support your social media and email marketing efforts.
Helpful blog articles and posts will support your social media strategy and generate more organic sharing, likes, and comments. In addition, blogs are among the most cost-efficient ways to drive more organic traffic to your site, thus increasing sales.
How do I write my first SEO article?
Please read our article on SEO basics to start writing SEO text.
This initial research is critical for your blog content to perform well. Identify the information you want to include and the information your customers want to be included in writing your first SEO article.
What is an SEO article writing service?
An SEO article writing service is a content writing service specialising in SEO-optimised articles. An SEO article writing service makes available a large volume of excellent articles that have been optimised for SEO to clients who need quality content for their blog or website. This quality content has been designed to provide value to both visitors and search engines.
SEO article writing services can also suggest a portfolio of articles that will speed up your search rankings.
Why use SEO writing services?
SEO content writing is much more complex than content writing. Even when SEO content writers have experience in their field, it is often intimidating to some people. Writing is time-intensive, and SEO writing makes it even more so.
You could hire SEO writers or engage SEO content writing services. Hiring writers or a content writing service comes with its problems. Many content writing services brand themselves as SEO content writing services. Read our article on what to look for when hiring a writer or a content writing service. The same applies when hiring SEO writers or an SEO content writing service.
We recommend buying pre-written articles written by professionals where an abstract, the keywords used, and the frequency of these keywords appearing in that content, is provided. Unfortunately, there are very few SEO content writing services that do this. Most SEO writing services are based on the resource model where a writer is assigned to you.
Where can I buy articles for my blog?
Check out blogwriting.co. It is an SEO article writing service that offers pre-written articles and can suggest a portfolio of articles that will speed up your search rankings.
At blogwriting.co, you can browse through a library of articles on different topics and industries. Each article has a summary or an abstract that describes the content and a frequency count of the most important keywords used in the content.
Based on your keyword research, buy one or more articles with the keywords you need to increase your search rankings.
If you do not find what you are looking for you can also request custom-written articles here.
© Blogwriting - Copyright secured by Digiprove © 2022